Ed's album title- subtle marketing ploy? Options

[VoodooLady]

Apologies if this has been posted - but cant seem to remember reading a post on it..

another post led me to click on Ed's blog, and when first saw the cover art for the new CD



my eyes and brain processed one thing- 4 little letters L-I-V-E

anyone else? or is it just me?

am thinking the casual fan could easily think this is another live CD

IF its intentional -- its twistedly brilliant from a business perspective.. albeit morally bankrupt IMHO