Ed's album title- subtle marketing ploy? Options

[VoodooLady]

Apologies if this has been posted - but cant seem to remember reading a post on it..

another post led me to click on Ed's blog, and when first saw the cover art for the new CD



my eyes and brain processed one thing- 4 little letters L-I-V-E

anyone else? or is it just me?

am thinking the casual fan could easily think this is another live CD

IF its intentional -- its twistedly brilliant from a business perspective.. albeit morally bankrupt IMHO

[OutToDry]

We beat this up and down for a week a few months ago!!!

[VoodooLady]

We beat this up and down for a week a few months ago!!!

eeks.. sorry.. couldnt remember reading it.. must have been MIA from the boards for a short period..

did do a search first.. couldnt find it.. it may have been embedded in a long thread..

MY BAD!

[OutToDry]

here....it does get a bit off the track

http://www.fansoflive.com/forums/index.php?showtopic=3034

[LivesMeltdown]

am thinking the casual fan could easily think this is another live CD

IF its intentional -- its twistedly brilliant from a business perspective.. albeit morally bankrupt IMHO

Except that it's not going to be in the Live section of any music store, it will be in the Ed Kowalczyk section. I doubt anyone will get confused.

[SJN1279]

Except that it's not going to be in the Live section of any music store, it will be in the Ed Kowalczyk section. I doubt anyone will get confused.

Except when it is in the new release section or bestselling section(Netherlands).

[OutToDry]

Nick will be resquesting POS data from all outlets

[Pokey]

I don't think there is any way it wasnt done intentionally .. it's clever from a marketing point of view. As Nick would say "it makes sense..." however, to me it makes sense to pick something more creative than that.