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> There's A Possible Outcome We've All Overlooked, And it would be worse than anything we've imagined
LiveForNow
post Aug 22 2016, 2:52 am
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Let me preface this by saying I strongly hope for a Live reunion with all four original members. However, I am currently bracing myself for what could be a harsh reality.

It's possible that Ed is buying the trademark to the name Live.

Think about it. If Shinn left the band, and CCP had no desire to continue on, it's very possible that CCP could sell the trademark to Ed rather than let the band die. This has happened before. Brett Scallions left Fuel in 2006. The remaining members replaced him. One album later, Scallions bought the trademark to Fuel and the rest of the band was replaced.

If this is happening, it would make total sense for both camps to be silent. It would make sense as to why Live's social media is down. It would make sense why Chad posted that cryptic Dr. Seuss post.

If Ed buys the trademark to Live, there will never be a reunion.

Ed would have everything he wants. Total control of the band. The ability to tour under the name Live. And to get the highest percentage of revenue possible from the gate.

It would also split the fanbase even further apart. Those in Ed's camp would say "Live was always just Ed." Those in CCP's camp would call it a sham.

Say what you will about CCP but I'm very glad they controlled the trademark post-breakup. So many 90s bands are just the lead singer and touring musicians. CCP holding the trademark is what is keeping a reunion even possible. Maybe Live 2.0 wasn't really Live, but CCP using the trademark and replacing Ed was the best thing from a legal perspective.

I hope we're going to have a reunion announcement very shortly. But if all we're getting is Ed controlling the trademark it'll be dark days ahead.

This post has been edited by LiveForNow: Aug 22 2016, 2:54 am


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throwing_cheetahs
post Aug 22 2016, 3:00 am
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Sounds like a possibility. Very interesting take and i would not be mad if this happens, but only if CCP are retiring. You have brought up a very interesting topic here my friend and i can't wait to see the responses.

TC

This post has been edited by throwing_cheetahs: Aug 22 2016, 3:02 am


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SJN1279
post Aug 22 2016, 6:45 am
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QUOTE(throwing_cheetahs @ Aug 22 2016, 4:00 am) *

Sounds like a possibility. Very interesting take and i would not be mad if this happens, but only if CCP are retiring. You have brought up a very interesting topic here my friend and i can't wait to see the responses.

TC


If CCP don't want to tour as Live anymore, it would make sense to sell the trademark to Ed. The fact that Chad said they maybe could discuss band stuff next year, makes me think that they aren't retiring though.

This post has been edited by SJN1279: Aug 22 2016, 6:57 am


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Gertjan
post Aug 22 2016, 7:50 am
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QUOTE(LiveForNow @ Aug 22 2016, 8:52 am) *

It's possible that Ed is buying the trademark to the name Live.

Funny. I wrote a blogpost yesterday with exact this possibility.

(in Dutch) http://www.livefanclub.nl/2016/08/21/wordt...ven-na-de-dood/

Also considering we don't know the details about the settlement in the court case. Some of the agreed rules may have not been met. Who knows. On the other hand, I have a hard time believing CCP would 'just' sell the brand they've been fighting for. But even then; they are businessmen so everything is negotiable, right?

This post has been edited by Gertjan: Aug 22 2016, 7:51 am


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SecretInsomnia
post Aug 22 2016, 8:14 am
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Very good theories everyone (also in other threads) and interesting to read.
The 'Ed bought LIVE' theorie fits with most recent hints, but I don't believe they sell it 'because they don't use it anymore'. Even if they quit forever, they would defenf it until they die. But no one knows if they HAD to sell it or let it go for some reason and lost it, ofcourse. That would be sad, but we'll see.
Still wondering what Chad T was doing in the studio in that video related to MJ he shared early 2016.


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SJN1279
post Aug 22 2016, 8:25 am
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QUOTE(SecretInsomnia @ Aug 22 2016, 9:14 am) *

Very good theories everyone (also in other threads) and interesting to read.
The 'Ed bought LIVE' theorie fits with most recent hints, but I don't believe they sell it 'because they don't use it anymore'. Even if they quit forever, they would defenf it until they die. But no one knows if they HAD to sell it or let it go for some reason and lost it, ofcourse. That would be sad, but we'll see.
Still wondering what Chad T was doing in the studio in that video related to MJ he shared early 2016.


Ed likes to tour more than CCP do. If CCP could give Ed use of the name, and make money at the same time, I could see it happening.

I still think an actual reunion is happening, but your theory fits. Now i'm intrigued.

This post has been edited by SJN1279: Aug 22 2016, 8:43 am


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odoyle
post Aug 22 2016, 10:11 am
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i cannot fathom how this scenario could fit in this case. if they were even on terms, why would Live go out as a one piece (Ed) and his band? Isn't that what led to a lawsuit before? This might have merit if there was no friction before over all that had occurred since 2009.


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Bremang
post Aug 22 2016, 10:18 am
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Ed doesn't have that kind of money and it would be a shitty investment.


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SJN1279
post Aug 22 2016, 10:34 am
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QUOTE(Bremang @ Aug 22 2016, 11:18 am) *

Ed doesn't have that kind of money and it would be a shitty investment.

Ed owning the name live would give him many more lucrative touring opportunities than just being Ed K.


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Hoodstock
post Aug 22 2016, 12:42 pm
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I am hoping for a reunion, but if they are hanging it up it would make sense to allow Ed to use the name if he is remaining active.

From Taylor's statement that Dangum posted iin the other thread t sounds like there may be no news for a while.


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Voodoo Lady
post Aug 22 2016, 5:30 pm
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If this scenario is the case, I don't think there would have been all the pro-Ed posts on the band's Facebook the past few months.


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SJN1279
post Aug 22 2016, 5:51 pm
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QUOTE(Voodoo Lady @ Aug 22 2016, 6:30 pm) *

If this scenario is the case, I don't think there would have been all the pro-Ed posts on the band's Facebook the past few months.


That is a very good point.


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SJN1279
post Aug 22 2016, 5:52 pm
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QUOTE(Hoodstock @ Aug 22 2016, 1:42 pm) *

I am hoping for a reunion, but if they are hanging it up it would make sense to allow Ed to use the name if he is remaining active.

From Taylor's statement that Dangum posted iin the other thread t sounds like there may be no news for a while.


Which would really suck.


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SuperHans
post Aug 26 2016, 4:29 am
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If Ed bought the rights to Live, I would be embarrassed to tell people I love the band and they jump on youtube and see a video of something like the current music Ed is putting out.

Id rather no Live than Ed and his current band performing under the Live banner, at least CCCP rocked out a bit.


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Bremang
post Aug 26 2016, 5:12 pm
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This goes against everything CCP have been saying about wanting to do music for themselves. They're not going to just hand Live over to Ed for $.


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